Last night, I was near an Ulta and had randomly clipped the $3.50 off $10 coupon from Sunday’s paper and had it in my wallet.
I figured I could easily find something I “needed” there and rather than purchase it at Target for full prices, get it there with a bit of a discount.
That was a huge mistake.
I should never walk into a store without a general idea of what I’m looking for, especially when I’m pinching pennies and trying to utilize a coupon.
I decided I’d just replace the Cover Girl powder I was running low on only to realize the only reason they even make this anymore (though they are down to only three different shades now) is for OLD, OUTDATED people, like MYSELF who have been using the same sorry ass make-up for years.
I’ll have these wake up calls every now and again, like when I realize what a horrible dresser I am or when your roommate tells you everything in your closet looks like it came from Old Navy (and maybe it does?).
But yesterday was eye opening.
Ulta used to seem like an awesome store filled with fun things that smelled good. A candy store of beauty products for mostly affordable prices.
Instead, I was bombarded by an overwhelming sense that I should be doing more to make myself look better.
Seriously, there are nineteen different things I should be putting on my face to not only cover up how gross I am but to also alter my appearance so I no longer look like me.
I didn’t even know you could invent more products beyond foundation and powder, but I was clearly living in a world where BB cream, tinted moisturizer, bronzer, “true match” base and primer were only things professional people used.
I could understand how a woman might fall down the rabbit hole of thinking they needed all of these things in order to be pretty and desirable.
Is it wrong to not want to put on a whole new face everyday? I mean, I get how much better I would probably look, but aside from all of the time and work it would take, wouldn’t my regular old make-up less face feel like some horrifying piece of garbage unworthy of seeing the light of day?
Maybe my problem is that along with having no sense of style, I have no idea which eye shadow shade works best with my eye color (no matter how many times I Google this), or how to apply eyeliner correctly, or which bold lipstick I can pull off.
So it could be that I have to tear down the whole idea of Ulta because I’m just a clueless woman in a world where not being good at this kind of thing makes you look dumb. And possibly unattractive.